Company Overview
Lead Your Race beyond Borders
RACE International Inc. is a "Korea-Japan Business Accelerator & Distribution Partner”.
RACE International helps Korean brands expand into Japan and Southeast Asia through market entry support, distribution networks, strategic partnerships, and localized business development.
RACE International is a global business development and trading company specializing in connecting innovative Korean brands and technologies with opportunities in Japan and Southeast Asia.
We support companies throughout the entire expansion journey—from market research and local partnerships to distribution, branding, regulatory support, and business development.
Our mission is simple: “Help great Korean products and services succeed globally.”
Our Business
01. Market Entry Support
Korea → Japan → Southeast Asia
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Market research and localization
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Business matching and partnership development
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Distributor and channel sourcing
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Exhibition and business event support
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Regulatory and certification guidance
02. K-Beauty Distribution
Bringing Trusted Korean Beauty to Asia
We identify and distribute premium Korean beauty products to selected partners throughout Japan and Southeast Asia. Our focus is not on volume alone, but on long-term brand building and sustainable market growth.
Key Areas:
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Skincare
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Functional Cosmetics
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Medical Beauty
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Professional Beauty Products
03. Digital Platform Partnerships
Accelerating Cross-Border Growth
We collaborate with innovative digital platforms that connect consumers, clinics, brands, and businesses across borders.
Examples include:
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Beauty platforms
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Healthcare platforms
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Marketplace services
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B2B matching platforms
04. Strategic Business Development
Beyond Trading
We help our partners establish meaningful business relationships through:
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Strategic partnerships
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Joint ventures
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Licensing opportunities
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Market expansion strategies
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Cross-border business development
Featured Partner
Kiip Corporation
www.iipuda.com (“Trusted Korean Beauty & Medical Concierge Platform”)
iipuda helps Japanese consumers discover trusted Korean clinics and beauty services through carefully curated recommendations and personalized support.
THE ANTI AGING LAB
www.profb.co.kr (“Science-Based Functional Skincare Brand”)
THE ANTI AGING LAB develops science-driven skincare products designed to support healthy aging through premium ingredients, honest product evaluation, and effective formulations at reasonable prices.
Why RACE International
Local Expertise
Deep understanding of both Korean and Japanese business environments.
Trusted Network
Strong relationships with distributors, clinics, retailers, and business partners.
Proven Execution
From market entry to distribution and growth.
Long-Term Partnership
We grow together with our partners.
About Executives
이정섭 (Jungsub Lee)
Founder & CEO
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Technical Sales, UDMTEK (Korea)
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Service Planning, Puppy Red (Korea)
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AI Developer, EMT Omega (Korea)
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Technical Sales, Doog (Japan)
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Business Planning, Tri-d (Korea)
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SW Developer, LG Electronics (Korea)
(Education)
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M.A. in MBA, Keio Univ. (Japan)
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Exchange MBA, Tsinghua Univ. (China)
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M.A. in Robotics, Univ. of Tsukuba (Japan)
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BS in Robotics, Univ. of Tsukuba (Japan)
Contact
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E-mail : support@raceinter.com
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Address : 4F, Yangsan Building, 128, Hakdong-ro, Gangnam-ku, Seoul, 06083, Korea
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Map : 
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